Forget the Grid Iron or the Diamond, these 2 academic institutions are battling over logo’s and merchandise revenue. Southern California won an appeal keeping the Gamecocks from using the SC logo on any merchandise claiming there patent prohibits anyone other than Southern Cal from the licensing rights.
South Carolina prior to 1997 used a completely different logo, but after recent success by Southern Cal the Gamecocks felt they could gain exposure to there school and saw revenue stream if they piggy-backed off Southern Cal.
In today’s world can’t the “Gamecocks” find a logo to reach out to the younger generation. I’m sure myself and a few others could come up with a catchy logo.